Hearpreneur

NOVEMBER 11, 2017

While I would like to say there was a very expensive marketing and PR campaign for our company that really was not the case. PR gets a bad rap for spinning stories, but I believe that telling great, authentic stories is the real heart and soul of communications and public relations. 15-I wanted an ocean-related name.

Naming 79

Naming Baltimore PR Entrepreneur 79

Duct Tape Marketing

JUNE 3, 2011

While initial social media initiatives were focused primarily on building and engaging in organic ways, smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support.

Small Business 61

Small Business PPC Social Media Public Relations 61

Duct Tape Marketing

MAY 28, 2011

GaggleAMP – tool that let’s you get your customers and partners involved in amplifying your social media campaigns. Image Pascal Mages via Flickr Good stuff I found this week: Gridly – Agency like templating system that makes it very easy to create consistently branded print materials. 5 Practical Tips for Gett. :

Small Business 55

Small Business Marketing Social Media RSS 55

Duct Tape Marketing

APRIL 21, 2011

The idea behind this graphic I call the Marketing Hourglass is that marketing is no longer a hunt and close business, it’s a be found, build trust, nurture, wow and refer business.

Marketing 68

Marketing RSS Social Media Lead Generation 68

Duct Tape Marketing

MAY 23, 2011

Apps and contests and campaigns to get more Likes are all fine, but the real payoff is at the wall. Particularly true of mobile users.) What this means is that you must commit to making your Wall and your status updates frequent, human and compelling.

Small Business 78

Small Business Social Media Networking Engineer 78

Duct Tape Marketing

APRIL 25, 2011

You should also add a series of routine systems and tools to all of your campaigns, calls to action and Web pages as striking the right balance of elements, colors, words, and images can send your conversion rates soaring with very time and money invested.

Small Business 64

Small Business Marketing Social Media Web 64

Duct Tape Marketing

MAY 17, 2011

Stop thinking from a campaign mentality. Your content is competing with everyone and everything, even traditional media companies. Make your content unique, interesting, fun (if possible), multichannel and execute the crap out of it. 5. Lack of a Content Calendar. Content for your customers is a promise.

Social Media 42

Social Media Small Business Matching RSS 42