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Hear how the Lean Startup began — and helped one company find success: Episode 2 on Sirius XM Channel 111: Eric Ries and Jon Sebastiani

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Eric Ries , entrepreneur and author of the New York Times bestseller, The Lean Startup. Eric Ries co-founded Catalyst Recruiting while attending Yale, and continued his entrepreneurial career as a Senior Software Engineer at There.com.

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Since launching, our brand name has been one of the elements that prospects have referenced time and again in sales calls. The brand name has stood out and acted as an earworm of sorts during the sales conversion process. 11- Inspired by the term software development kit. Thanks to Alistair Dodds, Smoking Chili Media ! #11-

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