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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. In 2004, Googling terms like “high tech marketing” and “startup” I discovered “ The Four Steps to The Epiphany ” at Cafépress.com. We kept talking, with Steve asking “How long are you staying in Silicon Valley?”

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Hear how the Lean Startup began — and helped one company find success: Episode 2 on Sirius XM Channel 111: Eric Ries and Jon Sebastiani

Steve Blank

Eric was the very first practitioner of my Customer Development methodology which became the core of the the Lean methodology. Back in 2004 when Eric and his IMVU co-founder Will Harvey approached me about investing in IMVU, I agreed on one condition – they had to take my Customer Development class at UC Berkeley Haas Business School.

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Is the Lean Startup Dead?

Steve Blank

The mantra of “ first mover advantage ,” the idea that winners are the ones who are the first entrants in their market, became the conventional wisdom of investors in Silicon Valley.“ First Movers” didn’t understand customer problems or the product features that solved those problems (what we now call product-market fit).

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Can You Trust Any vc's Under 40?

Steve Blank

What this meant for entrepreneurs and VCs was a bit more complex– the IPO market was all but closed (with the Google IPO in 2004 as a brilliant exception), but it was possible find a buyer for your company. My experience of 2001-2004 is very remote from what you are describing.

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Entrepreneurs are Everywhere Show No. 28: Magdalena Yesil and Michael Mondavi

Steve Blank

In Silicon Valley for three decades, spent eight years as a partner at US Venture Partners. — Michael Mondavi is widely credited with helping to establish and build the Napa Valley wine industry as we know it. His career began in 1966 when he and his father Robert co-founded the Robert Mondavi Winery in Napa Valley. .

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Entrepreneurs are Everywhere Show No. 28: Magdalena Yesil and Michael Mondavi

Steve Blank

In Silicon Valley for three decades, spent eight years as a partner at US Venture Partners. — Michael Mondavi is widely credited with helping to establish and build the Napa Valley wine industry as we know it. His career began in 1966 when he and his father Robert co-founded the Robert Mondavi Winery in Napa Valley. .

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

It was fall 2004, and the presidential election was in full swing. One day, we became convinced that a killer app for IMVU would be to sell a presidential debate bundle, where our customers could put on a Bush or Kerry avatar, and then engage in mock debates with each other. What is customer development?

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