Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What I want to answer with this post (long though it may be) is: Why did Web 2.0 And so it goes with social networking.

Social Network 318

Social Network Networking Internet Technical Review 318

Startup Lessons Learned

SEPTEMBER 14, 2008

This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. It required hearing customers say it over and over again for us to take a serious look, and eventually to realize that social networking was core to our business. Expo SF (May.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Duct Tape Marketing

JUNE 29, 2011

Facebook is a social network, built from the ground up for that purpose, by a company that does nothing else. It’s much like a bookmarking tool with social sharing in your network added. My view is that no one thing can slow Facebook, they’ve simply grown too large and too important for too many people.

Small Business 69

Small Business Social Media Social Network Flash 69

Duct Tape Marketing

JUNE 17, 2011

A number of web based technologies such as Poll Everywhere have cropped up of late making it very affordable to poll audiences by having them use SMS and their own mobile device. For an event, this technology requires that there is a web connection available, but you can also use this in print or other environments to collect data.

SMS 72

SMS Marketing Mobile Social Media 72

Duct Tape Marketing

MAY 17, 2011

People Distribute Content If you’re creating online content, you’ve got to get the word out about it for people to share it far and wide with others. It’s not called social media for nothing. Beyond the creation of content itself, online content distribution begins with key relationships with others in your subject matter arena.

Social Media 41

Social Media Social Network Small Business Matching 41

ConversionXL

JANUARY 11, 2013

Appsumo is an daily deals website for the coolest web apps and other digitally distributed goods. This is what they say about themselves: We are an distribution channel for companies that help entrepreneurs start, grow, optimize, and scale their businesses. Case study #3 - Noritz. Provide customer incentives.

Campaign 95

Campaign Estonia Social Media Viral 95

Hearpreneur

AUGUST 19, 2015

Despite the ongoing recession, I took to my kitchen table in 2013 to launch Digital Air Strike — an award-winning automotive social media and digital engagement company. Tapping into my knowledge of and experience in automotive marketing, I identified a need to monetize social networks for businesses. 16) Bring Change.

Entrepreneur 48

Entrepreneur Australia Technical Review Community 48