Customer Development in Japan: a History Lesson
Steve Blank
NOVEMBER 13, 2012
In 2004, Googling terms like “high tech marketing” and “startup” I discovered “ The Four Steps to The Epiphany ” at Cafépress.com. Since then, I have been teaching Customer Development and running Lean LaunchPad style classes at variety of universities, national research laboratories, incubators, and startup communities throughout Japan.
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