Customer Development in Japan: a History Lesson
Steve Blank
NOVEMBER 13, 2012
The book has been shepherded and edited by a great Japanese VC at Mitsui Sumitomo Insurance Venture Capital, Takashi Tsutsumi, with help from Masato Iino. In 2004, Googling terms like “high tech marketing” and “startup” I discovered “ The Four Steps to The Epiphany ” at Cafépress.com. ————-.
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