Customer Development in Japan: a History Lesson
Steve Blank
NOVEMBER 13, 2012
In 2004, Googling terms like “high tech marketing” and “startup” I discovered “ The Four Steps to The Epiphany ” at Cafépress.com. This was exactly what I was searching for. They pivoted the product by implementing Google like wide-open search windows requested time and again in customer interviews. The first meeting with Steve.
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