Remove 2004 Remove Internet Remove Media Remove Public Relations
article thumbnail

What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

And as long as people put things right and show contrition, situations like this eventually become a “ tempest in a teapot. &# Today’s Internet titans are filled with such momentary lapses. My golden rule of public relations is that “if you don’t shape your story somebody else will.&# Get Media Training.

PR 329
article thumbnail

I Have a Web Site, What Else Should I be Doing Online 2 :: Small.

Duct Tape Marketing

Rae Hoffman-Dolan Rae is the Principal of Sugarrae SEO Consulting and does various types of Internet marketing; search engine optimization, viral marketing, affiliate marketing, site auditing, link development road maps and tons of other little nooks and crannies of this business. All rights reserved.

Web 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

27 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Once I knew I definitely wanted to start a fashion boutique, I started talking about it to people and on social media platforms like Facebook, so people could hold me accountable. I started R Public Relations on a wing and a prayer, but my reputation in the public relations world has followed me to success.

article thumbnail

Dave Gardner on Using Social Media to Connect With Big Companies

Life Beyond Code

Recently, my friend Dave Gardner (president of Gardner & Associates Consulting ) shared his story of how he used social media to reach (and start a working relationship with) a big company (Dell.) I have been a Dell customer since 2004. So, I learned—quite by accident—that you can attract big companies to you by using social media.

article thumbnail

Dave Gardner on Using Social Media to Connect With Big Companies

Life Beyond Code

Recently, my friend Dave Gardner (president of Gardner & Associates Consulting ) shared his story of how he used social media to reach (and start a working relationship with) a big company (Dell.) I have been a Dell customer since 2004. So, I learned—quite by accident—that you can attract big companies to you by using social media.

article thumbnail

5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken.

Viral 107
article thumbnail

Wednesday Guest Stars :: Small Business Marketing Blog from Duct.

Duct Tape Marketing

Jason Falls Jason Falls is a social media strategist, thinker, speaker and educator. Social Media Explorer is also the name of Falls’s consulting company which focuses on strategic counsel for medium and large companies in the realm of social media marketing, digital marketing, online communications and public relations.