2005 2009 Acquisition Public Relations 
Duct Tape Marketing
JUNE 21, 2011
There’s also an interesting integration of acquisition TalkBin , a tool that makes it very easy for people send SMS messages to any registered business. Business owners are invited to claim their pages, create special offers and try out ad products such as Boost right from the city home page. All rights reserved.
Duct Tape Marketing
JUNE 3, 2011
Lead generation in this content driven social model is still a metered blend of advertising, public relations and referrals, but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition. All rights reserved.
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Duct Tape Marketing
MAY 19, 2011
His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.
Duct Tape Marketing
MAY 19, 2011
His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.
Duct Tape Marketing
SEPTEMBER 15, 2016
It then serves content recommendations from publications and sites like the New York Post , Vogue , and Apartment Therapy. As a result, the cost per acquisition was cut by 50%, and conversion increased by 4x with a 1.5x The content typically provides a wealth of advice, including how to replicate home décor from popular designers.
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