Duct Tape Marketing

JUNE 21, 2011

There’s also an interesting integration of acquisition TalkBin , a tool that makes it very easy for people send SMS messages to any registered business. Business owners are invited to claim their pages, create special offers and try out ad products such as Boost right from the city home page. All rights reserved.

Small Business 64

Small Business Marketing Software Review Portland 64

Startup Professionals Musings

JANUARY 16, 2011

In 1999, there were 486 IPOs nationwide; just 10 years later, in 2009, there were only 63. Do you need the IPO for your acquisitions strategy? Sometimes the best way to grow is to acquire other companies or other products, and sometimes you need a public stock in order to go that route. The market is moving back up, but slowly.

IPO 223

IPO Social Media Media Exit Strategy 223

Duct Tape Marketing

JUNE 3, 2011

Lead generation in this content driven social model is still a metered blend of advertising, public relations and referrals, but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition. All rights reserved.

Small Business 60

Small Business PPC Social Media Public Relations 60

Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) What’s the customer acquisition cost? Reply Sean Murphy , on November 2, 2009 at 11:55 am Said: This is a common misunderstanding and one that bootstrappers trip over. Who influences a sale?

Lean 251

Lean Silicon Valley Startup RSS 251

Duct Tape Marketing

MAY 19, 2011

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

Small Business 53

Small Business Marketing Social Media Cofounder 53

Duct Tape Marketing

MAY 19, 2011

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

Social Media 32

Social Media Retention Acquisition LLC 32

Life Beyond Code

JANUARY 17, 2012

Back in 2009 and 2010, I experienced a few Dell business execution issues. The public relations (PR) firm used by the big company you want to connect with is also likely monitoring social media. So, here we go: Rajesh Setty: I understand that you are a member of Dell’s Customer Advisory Panel. How did this come to be?

Social Media 94

Social Media Media PR San Francisco 94