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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Click fraud occurs when a pay-per-click advertisement is clicked on by a user with malicious or disingenuous intent. Click fraud first came to light in 2005, when several major cases were taken to court. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. How click fraud works. Competing businesses.

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Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant

Duct Tape Marketing

40% Revenue Growth. This has resulted in a 40% revenue growth over the last 12 months. Author Bio: Since 2005, Michael Quinn has practiced marketing in the following fields: broadcast news, local TV advertising, corporate marketing, and most recently, small business SEO. I’m on pace for my biggest year thus far.

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The Stairstep Approach to Bootstrapping

Software By Rob

The interesting part is that my own path moving from consulting to products followed the same steps, as you can see in my product revenue chart from the past decade: Each revenue jump is when I made the move to the next step of the Stairstep Approach. Step 2: Rinse and Repeat. Or content marketing.

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The Stair Step Method of Bootstrapping

Software By Rob

The interesting part is that my own path moving from consulting to products followed the same steps, as you can see in my product revenue chart from the past decade: Each revenue jump is when I made the move to the next step of the Stair Step Approach. Step 2: Own Your Time. Or content marketing.

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The Stairstep Approach to Bootstrapping

Software By Rob

The interesting part is that my own path moving from consulting to products followed the same steps, as you can see in my product revenue chart from the past decade: Each revenue jump is when I made the move to the next step of the Stairstep Approach. Step 2: Rinse and Repeat. Or content marketing.

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7 Essential Components Of An Effective Video Outreach Strategy

YoungUpstarts

Video marketing is not like PPC advertising where you can start and stop on a whim. But you definitely want to put forth the extra effort in the video editing phase to create the buzz and excitement you need when promoting an event, product, or service that generates revenue for you. Create Long-Term Video Marketing Strategy.

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How and When to Use Sex to Sell More

ConversionXL

According to the book Sex in Advertising: Perspectives on the Erotic Appeal around 20% of all ads use sex ( a good collection here ). Most big companies have used sex to advertise. So, you’re their advertising agency and you’re pitching these ideas to these men. Their annual revenue in 2010 was $2.5 People rarely know.