The Entrepreneur’s Essentials #2: What’s in a name?
Austin Startup
SEPTEMBER 15, 2018
My co-founders and I wanted a name that would reflect the incredible ambition of our mission: “to build the most meaningful, collaborative, and abundant data resource in the world”. only around three retailers had customer reviews on their websites in 2005. Then we hired our founding CMO, Sam Decker, a few months before our launch.
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