The “Grow or Die” Lie: Why Everything You Think You Know About Business Growth Is Wrong
YoungUpstarts
APRIL 19, 2012
When not approached carefully, growth can destroy value as it outstrips a company’s managerial capacity, processes, quality, and financial controls, or substantially dilutes customer value propositions. Growth can dilute a business’s culture and customer value proposition and put the business in a different competitive space.
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