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19 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Being a Trademark Attorney and owner of an Intellectual Property Law Firm, The Law Firm of Andrea Hence Evans, LLC, I know the importance of launching a business with a strong name that is not generic but rather suggestive and requires some thought or imagination. After all, why would you want to stand out on the internet?

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How to Start a Startup

www.paulgraham.com

March 2005 (This essay is derived from a talk at the Harvard ComputerSociety.) During the Internet Bubble there were a number of startups founded by business people who then wentlooking for hackers to create their product for them. Oneof the worst things that can happen to a startup is to run into intellectual property problems.

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