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The State of the Crowdsourcing Union, 2011

crowdSPRING Blog

Most online (and many many offline) companies are leveraging paid search and pay many thousands of dollars to experts to manage their campaigns. A company looking to place ads on search networks posts their campaign through Trada and their community of SEO experts contributes keywords and terms to the campaign.

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Blending Paid Social with Organic Social :: Small Business.

Duct Tape Marketing

While initial social media initiatives were focused primarily on building and engaging in organic ways, smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support. The key to the effectiveness of this approach resides in building the organic side first.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key.

Analytics 131
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

My first blog post on the topic of CIA was on 14th Aug 2006! Display Advertising Opportunity Analysis. Identify the impact on your display advertising campaigns. Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy. Incoming and Outgoing Traffic.

Metrics 60