mashable.com

JULY 10, 2012

However, some individuals or small businesses have found success through affiliations with major retailers. SumAll is one such company, providing data analytics to small- to medium-sized online businesses. it was what the networks were selling before ‘behavioral’ got hot in 2006. Latest Social Media News.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

VC Cafe

OCTOBER 18, 2010

VSP partnered with Live Person and has been operating since 2006 as AEI Technology. Concealium DynamicShield™ product line is a data-centric protection platform that is independent of the data format, the transport method or the media where the data is stored. UPDATE: Touchoo won the most promising startup award! GB over the web.

San Francisco 131

San Francisco Silicon Valley Startup 131

Occam's Razor

DECEMBER 12, 2011

If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! For Search it is in your Google Analytics or Omniture Site Catalyst reports. Standard metric in every web analytics tool worth anything. Or if you use Google Analytics: In Paditrack for free.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. What does the CPA of our original affiliate marketing campaign look like now? David's idea is simple and genius. Makes sense?

Web 87

Web CPA Analytics Affiliate 87

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. My first blog post on the topic of CIA was on 14th Aug 2006! CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0.

Metrics 60

Metrics Analytics Non-Compete Search 60