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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Enjoy it.

Analytics 131
Analytics Marketing Campaign Metrics 131
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! Identify the impact on your display advertising campaigns. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? Competitive Intelligence Analysis: Why, What & How to Choose.

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Metrics Analytics Non-Compete Search 60
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