Dear Avinash: Your Digital Marketing + Analytics Challenges Answered
Occam's Razor
APRIL 21, 2014
Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Enjoy it.
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