Both Sides of the Table

MAY 15, 2010

Following several completed advertising campaigns, Ad.ly Sellers can lower transaction fees by aggregating purchases into fewer transactions, while also providing buyers with an attractive alternative payment method. Founded in 2006 by Aaron Finn. Advertising clients include: Sony, Microsoft, NBC, and Clicker.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Enjoy it.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. If you are doing SEO then you are likely paying for someone. Bounce rate helps you find campaigns and landing pages that need to be killed / improved.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs). Identify the impact on your display advertising campaigns. We need to shift our strategy to more dramatic focus on SEO.

Metrics 60

Metrics Analytics Non-Compete Search 60