Occam's Razor

APRIL 21, 2014

I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. If you have a lot of them, aggregate them up.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

FEBRUARY 7, 2011

This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. Landin Gee: Besides compete.com, where else can I access free competitive intelligence (excluding social media tools)? What's the best way to aggregate to understand clearly how to improve?

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

FEBRUARY 5, 2014

Originally, the study found podcasting awareness had remained rather flat for several years, dating back to about 2006 when the percentage of those surveyed who said they were familiar with the term podcasting sat at only 22%. In 2006 it was a mere 11%, and in 2012 it hit 29%. By integrating podcasting into your full media mix (vs.

Software 100

Software eCommerce Audio Hosting 100

Occam's Razor

DECEMBER 12, 2011

If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Simple enough, right? Tip: Remember this is just cost, not profit.

Metrics 151

Metrics Web Analytics CPA 151