Remove 2006 Remove B2C Remove eCommerce Remove Social Media
article thumbnail

Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. Mistakes we made? I had a plan.

article thumbnail

The Entrepreneur’s Essentials #18: The strength of natural network effects

Austin Startup

This, by the way, isn’t very different from how the term social commerce became muddled after Bazaarvoice first started promoting it in 2006 to describe what we do?—?unfortunately, In contrast, our definition of social commerce meant social media, or word of mouth, applied in a commerce environment.