Remove 2007 Remove Advertising Remove Differentiation Remove Metrics
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Highlights from the 2009 Business of Software Conference

Software By Rob

The key take-away is that product differentiation is how you make money, and neutralization (keeping up with your competition) is how you stay in the game. You have to focus on both neutralization and differentiation, but there is a no-man’s land “gap&# in between them where your effort is totally wasted.

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Transcript of Increase Profits Through Specialization

Duct Tape Marketing

Or maybe you got booted from your job, like a lot of people got laid off in, I don’t know, 2006, 2007, 2008. First of all, so many other people are doing the exact same thing, so there’s no meaningful differentiation. There’s a lot of things that, from a metric standpoint, are pretty easy to point to.

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Speed Up Your Business Growth Through Experimentation

Duct Tape Marketing

17:16] Is there a small set of metrics that you rely on? [19:43] And so it is so helpful to hear how teams think about bets on a quarterly basis of, yeah, we think that we can capture more people through advertising on Hulu. As, as a differentiator, is that Mo moving the definition of what your company is? Has that been.

SEO 82
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Grow Your Business Faster Through Experimentation

Duct Tape Marketing

17:16] Is there a small set of metrics that you rely on? [19:43] And so it is so helpful to hear how teams think about bets on a quarterly basis of, yeah, we think that we can capture more people through advertising on Hulu. Is there a small set of metrics that you rely on as. I'm always after a sign of life, you know?

SEO 85
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Evolution of a Founder: Lessons I have learned

om.co

I was also pretty convinced that we would live in a world where online video would be pervasive and so we started NewTeeVee in 2007. The niche audiences were slower to develop, and advertising support never really showed up. I found it hard to deal with advertising related stuff. It caused unwanted anxiety all around.

Founder 80
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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. The solution provides a live, accurate status of customers’ level of satisfaction, according to metrics that are pre-defined and measured at the time of the customer experience. GoNet Systems.

Mobile 103