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The Guy Who Took on Google (and now LinkedIn): Mike Yavonditte

Both Sides of the Table

Around 2003, Quigo was doing tens of millions of dollars in revenue with two main products: a ready-to-use, search engine marketing solution for advertisers called FeedPoint and a contextual advertising platform for publishers called AdSonar. He wanted Quigo to be in the business of letting advertisers buy directly into the system.

Semantic 302
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. might have been a lot less differentiated.

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The “Grow or Die” Lie: Why Everything You Think You Know About Business Growth Is Wrong

YoungUpstarts

Between 2005 and 2007, Starbucks aggressively opened new store locations and made several operational changes that diluted its customer value proposition, diluted its high employee engagement culture, violated its real estate site selection controls, and weakened its high value-added ‘experience’ business model.

Dilution 209
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Why Pioneers Have Arrows In Their Backs

Steve Blank

Using this idea to differentiate themselves as the hot new Silicon Valley VCs, some of his former business school students made this phrase their rallying cry. Over the next ten years, while Ford focused on cost reductions, General Motors built a diverse and differentiated product line. Lieberman 2007. By then it was too late.

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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

https://medium.com/media/cc969482e7abf6b75d3c0958c8ee409d/href I moved to Los Angeles in 2007 and as a VC who had built his career as a programmer, database designer, program manager, CEO then VP Products at Salesforce, I wanted to build a portfolio of software investments. I asked Jonah in my interview how he became this viral guru.

Media 210
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Highlights from the 2009 Business of Software Conference

Software By Rob

The key take-away is that product differentiation is how you make money, and neutralization (keeping up with your competition) is how you stay in the game. You have to focus on both neutralization and differentiation, but there is a no-man’s land “gap&# in between them where your effort is totally wasted.

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Is Your Business a Pork Belly :: Small Business Marketing Blog.

Duct Tape Marketing

There’s no differentiating Bob’s Fine Pork Bellies from Susy’s Free Range Pork Bellies – all the bellies go in the pit and get snapped up for that day’s price – end of story. I’ll often ask audiences I speak with to raise their hands if they provide good service. All rights reserved.