Remove 2007 Remove Affiliate Remove Direct Marketing Remove Web
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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. We have to do Search Engine Optimization.

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