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The Past, Present and Future of Gender Lens Investing

Austin Startup

The field uses the broader term “gender” rather than “female” because, as the Stanford Social Innovation Review states, “Using ‘gender’ brings both men and women into the conversation. The movement’s objective is to look at the entire financial and social system, not just at women.”

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example. Survey design.

Marketing 121
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Real talk on fundraising for a small fund

This is going to be BIG.

I was there for the first Etsy VC pitch meeting in a Fort Greene apartment. I watched Twitter blow up at SXSW in 2007—even got into the Twitter book about surfacing it to the USV team, which was awesome except for the part where Nick Bilton (of all people) felt the need to describe me as “shorter” (I’m 5’11”, thank you).

LP 147
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Do You Need a Business Plan? Scientific Research Says Yes

Up and Running

Well, the research shows that it’s really not a “write a plan” or “don’t write a plan” conversation. Even if all you do is build out a simple elevator pitch to try your idea on for size, it will help you begin the conversation with potential customers and kick-start your business. Fraser, S., & Greene, F. 2008.10.007.

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Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

Occam's Razor

Consumer Barometer was created by IAB Europe with TNS Infratest and Google as partners. I spend 70% of my time in the US and for those discussions I'm primary looking at speed (connection above), mobile penetration (yes, 2007 was the year of mobile!), and mobile intent to purchase (I love this data).

Global 136
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Cracking The Code: SaaS business metrics: why are they different?

Cracking the Code

Friday, July 06, 2007. David Cowan , the Bessemer Managing Partner who pioneered early stage investments in automated subscription services ( Verisign , Postini , Netli.), Philippe Botteri Accel Partners London, UK My Bio. Bessemer Venture Partners Expands BVP VII Fund. Cracking The Code. World of Warcraft. Newer Post.

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Oppose HB 1192 – The “Software Tax”

VC Adventure

It allows the company to eliminate the lines between their separate business units as well as improve customer satisfaction, 123 EDI Shipping Outsourcing, ArcGIS geographic authoring, BGT Partners consulting for B2B portal and CMS, Clarity Consulting for ABC QuickShip Application Development, Computer Aid, Inc. Citrix Presentation Server 4.0,