2007 Differentiation Software Vertical 
Duct Tape Marketing
OCTOBER 5, 2017
John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. Or maybe you got booted from your job, like a lot of people got laid off in, I don’t know, 2006, 2007, 2008. Market vertical would be what you said, dentists.
Both Sides of the Table
JUNE 18, 2010
The strategy of GigaOm and where they differentiate in the market. Founded in July 2007 by Mark Pincus , Michael Luxton, Eric Schiermeyer, Justin Waldron, Andrew Trader, and Steve Schoettler. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season.
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Duct Tape Marketing
JANUARY 25, 2023
7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] We were founded by a gentleman named Bob Young, who was the original co-founder of Red Hat, which is a massive software company. John Jantsch (02:25): So I, I published my first book in, I think my first book came out in 2007.
Cracking the Code
SEPTEMBER 20, 2016
Accel Euroscape: The 100 most promising Software-as-a- Service companies in Europe and Israel -This article was co-authored with my colleague Pia d'Iribarne and published initially on Tech.eu. Findings were presented at SaaStock 2016- Software is eating the world, and Software-as-a-Service (SaaS) is eating software.
Both Sides of the Table
FEBRUARY 12, 2017
https://medium.com/media/cc969482e7abf6b75d3c0958c8ee409d/href I moved to Los Angeles in 2007 and as a VC who had built his career as a programmer, database designer, program manager, CEO then VP Products at Salesforce, I wanted to build a portfolio of software investments. I asked Jonah in my interview how he became this viral guru.
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