The Long And Short Of Rebranding Your Business
YoungUpstarts
MARCH 10, 2017
HP Merger With Compaq. In 2002, Hewlett Packard signed a merger agreement with Compaq that would bring together the computer hardware businesses of the two businesses, each with revenues of over $40 billion. So between 2002 and 2007, Compaq continued to use their logo with little change. Old Spice Rebranding.
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