2008 Aggregator Channel Sales Cycle 
Startup Lessons Learned
APRIL 14, 2009
Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Then we could focus on standardizing a product that could have an automated sales cycle online.
Cracking the Code
OCTOBER 10, 2008
Friday, October 10, 2008. The Bessemer 10 laws of SaaS - Fall 2008 Release. When we first published Bessemer’s Top 10 Laws for Being "SaaS-y" in early 2008 in conjunction with our annual invitation-only SaaS CEO Summit, we were overwhelmed with the positive response and feedback we received. Philippe Botteri.
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