2008, Customer Development, IPO and Viral

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. Choose one.

San Francisco

San Francisco CPA SEM CTO Hire

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. If you cant find any , maybe that means you havent figured out who your customer is yet.

Demand

Demand San Francisco Lean Continuous Deployment

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. September 15, 2008 9:12 PM Hitchens said.

San Francisco

San Francisco Lean Technical Review Continuous Deployment

New Rules for the New Internet Bubble

Steve Blank

MARCH 18, 2011

Dot.com Bubble ( 1995-2000): “ Anything goes” as public markets clamor for ideas, vague promises of future growth, and IPOs happen absent regard for history or profitability. With Netscape’s IPO , there was suddenly a public market for companies with limited revenue and no profit. The New Bubble : (2011 – 2014): Here we go again…. (If

Internet

Internet IPO Silicon Valley Agile

Andrew Chen: Growing renewable audiences

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Audience

Audience San Francisco Continuous Deployment Lean

Lessons Learned: Validated learning about customers

Startup Lessons Learned

APRIL 14, 2009

Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Labels: agile , customer development 15comments: Scott Shapiro said.

Customer

Customer San Francisco Lean Hockey Stick

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. Acqusition competition is how new apps get new customers. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral.

San Francisco

San Francisco Lean Retention SEM

Lessons Learned: Three freemium strategies

Startup Lessons Learned

JANUARY 27, 2009

At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? January 28, 2009 1:54 AM startupcfo said.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: CPI > CPC

Startup Lessons Learned

JANUARY 11, 2009

If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality. Thats sensible advice; most people who have made a business on Facebook rely on the viral driver of growth. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco

San Francisco Social Network Lean Continuous Deployment

Engagement loops: beyond viral

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join.

Viral

Viral San Francisco Lean Continuous Deployment

Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them. As soon as possible!&#

Customer

Customer San Francisco Viral Lean

How to get distribution advantage on the iPhone

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. On Facebook, viral distribution has proved decisive. So far, I dont see any apps that have much in the way of viral distribution.

Distribution

Distribution San Francisco Lean Continuous Deployment

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Customers cant even remember what apps theyve signed up for, and become entirely dependent on notifications to bring them back.

Metrics

Metrics San Francisco Lean Viral

Lessons Learned: The hacker's lament

Startup Lessons Learned

DECEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, December 7, 2008 The hackers lament One of the thrilling parts of working and writing in Silicon Valley is the incredible variety of people Ive had the chance to meet. Labels: five whys root cause analysis , product development 8comments: William Pietri said. December 9, 2008 3:10 AM Amy said.

Software Review

Software Review Technical Review Part-Time VPE San Francisco

Lessons Learned: Continuous integration step-by-step

Startup Lessons Learned

DECEMBER 8, 2008

Lessons Learned by Eric Ries Monday, December 8, 2008 Continuous integration step-by-step Lets start with the basics: Martin Fowlers original article lays out the mechanics of how to set up a CI server and the essential rules to follow while doing it. December 10, 2008 6:37 AM Anonymoussaid. March 26, 2010 8:42 AM ankur aggarwal said.

Software Review

Software Review San Francisco Lean Continuous Deployment

Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

SEPTEMBER 29, 2008

Lessons Learned by Eric Ries Monday, September 29, 2008 Q&A with an actual reader One of my favorite things about having a blog is the feedback I get in comments and by email. Either way, you would have been better off focusing your split-test on high level metrics that measure how much customers like your product as a whole.

San Francisco

San Francisco Lean Continuous Deployment DC

Assessing fit with the Wisdom of Crowds

Startup Lessons Learned

DECEMBER 30, 2008

Lessons Learned by Eric Ries Tuesday, December 30, 2008 Assessing fit with the Wisdom of Crowds When I wrote earlier about how to conduct a good technical interview , I had only a few things to say about how to assess if the candidate fits in with the team, including this: This responsibility falls squarely to the hiring manager.

San Francisco

San Francisco Lean Continuous Deployment DC

The four kinds of work, and how to get them done: part three

Startup Lessons Learned

DECEMBER 6, 2008

Lessons Learned by Eric Ries Saturday, December 6, 2008 The four kinds of work, and how to get them done: part three Those startups that manage to build a product people want have to deal with the consequences of that success. Having early customers means balancing the needs of your existing customers with the desire to find new ones.

San Francisco

San Francisco SCRUM Lean Continuous Deployment

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Do some Customer Development instead. If the product needs to be tweaked just a little bit in order to convert users into customers, you want to figure that out before the launch. If the viral coefficient is 0.9, And if your product doesnt retain customers, whats the point of driving a bunch of them to use it?

San Francisco

San Francisco PR Lean Early Stage

Innovation inside the box

Startup Lessons Learned

OCTOBER 11, 2009

When registration is too easy, customers can get confused about what they are registering for. This is similar to the problem that viral loop companies have with the engagement loop : by making it too easy to join, they actually give away the positioning that allows for longer-term engagement.)

San Francisco

San Francisco Lean Metrics Continuous Deployment

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

APRIL 7, 2010

Or should you focus on user engagement or virality? For more on how to figure out which question applies in which context, see Business ecology and the four customer currencies.) (For more on how to figure out which question applies in which context, see Business ecology and the four customer currencies.)

San Francisco

San Francisco Lean Metrics Design

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Is the company growing because of an amazing viral loop paired with a strong engagement loop? Is the company growing because of an amazing viral loop paired with a strong engagement loop? The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco

San Francisco Metrics Lean PR

Lessons Learned: Getting started with split-testing

Startup Lessons Learned

DECEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, December 7, 2008 Getting started with split-testing One of the startup founders I work with asked me a smart question recently, and I thought Id share it. December 7, 2008 6:05 PM Cupar Garden Centre said. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco

San Francisco Lean Continuous Deployment DC

StartUpRoar

Lessons Learned: The three drivers of growth for your business.

Lessons Learned: Using AdWords to assess demand for your new.

Trending Sources

Lessons Learned: The one line split-test, or how to A/B all the time

New Rules for the New Internet Bubble

Andrew Chen: Growing renewable audiences

Lessons Learned: Validated learning about customers

Lessons Learned: The App Store after the gold rush

Lessons Learned: Three freemium strategies

Lessons Learned: CPI > CPC

Engagement loops: beyond viral

Business ecology and the four customer currencies

How to get distribution advantage on the iPhone

Lessons Learned: The metrics and levers of engagement.

Lessons Learned: The hacker's lament

Lessons Learned: Continuous integration step-by-step

Lessons Learned: Q&A with an actual reader

Assessing fit with the Wisdom of Crowds

The four kinds of work, and how to get them done: part three

Lessons Learned: Don't launch

Innovation inside the box

Learning is better than optimization (the local maximum problem)

The Superbowl ad test

Lessons Learned: Getting started with split-testing

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