Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

venturedig.com

NOVEMBER 1, 2009

The two major forms of this are CPC (cost per click) and CPA (cost per action or acquisition). users in 2009. With Banner Ads, specifically CPA-based ads, I believe it’s only a matter of time before the revenue stream becomes less dominant. Allocate about 20% of of your ad space to CPA-based Ad Networks.

Social Network 55

Social Network Business Model Networking CPA 55

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. A lousy 17%.

Analytics 60

Analytics Metrics eCommerce PPC 60