Making Social Media Work For SMEs
YoungUpstarts
MAY 11, 2015
Reddington, president, FedEx Express Asia Pacific. UK-based online gaming company Betfair.com achieved this by establishing an active Twitter presence in 2009 with frequent updates on a wide variety of sports and witty, creative content that is relevant to its followers (who today number almost 120,000 people). By Dr. Karen M.
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