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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. A process to give the founders continuous customer interaction – from day one – is essential.

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. This is a customer development problem. So What is Customer Development? The core idea behind customer development is that the assumptions you make about a target market are only guesses.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.

Agile 111
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Kent Beck keynote, "To Agility, and Beyond"

Startup Lessons Learned

Kent is a significant figure in the field of software development. Kent is a significant figure in the field of software development. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Two Ways to Hold Entrepreneurs Accountable (for Ha.

Agile 99
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SuperMac War Story 10: The Video Spigot « Steve Blank

Steve Blank

And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. It was fun watching it happen. It’s here to stay.

Video 184
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Lessons Learned: The lean startup

Startup Lessons Learned

I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168