2009 PR Retention Viral 
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.
Cracking the Code
DECEMBER 1, 2009
Tuesday, December 01, 2009. ▼ 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Happy New Year 2010! Laughing Out (c)Loud.
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Startup Lessons Learned
OCTOBER 7, 2008
This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. My advice: dont launch big.
Startup Lessons Learned
DECEMBER 16, 2008
Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.
blog.expensify.com
APRIL 24, 2012
In March 2009, they launched a Beta version and demoed it at FinovateStartup 2009.” It makes you look like a religious zealot and a kind of high self-regarding anal retentive. I tried to continue reading but it is obvious that you are closer to PR or marketing than to the tech area. December 2009. April 2009.
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