Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
Cracking the Code
DECEMBER 1, 2009
Tuesday, December 01, 2009. ▼ 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Cloudonomics and 2010 Planning for your SaaS and Cloud Computing business.
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Startup Lessons Learned
OCTOBER 7, 2008
This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. My advice: dont launch big.
Duct Tape Marketing
MAY 19, 2011
His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.
Duct Tape Marketing
MAY 19, 2022
In 2009, he co-founded a new firm, Relationship Impact , a consulting firm focused on working with CEOs to unleash the potential of their leadership teams. 13:23] Is what you’re talking about just as much a retention and recruitment tool as it is a productivity tool? [15:30] After serving with the U.S. After serving with the U.S.
Startup Lessons Learned
DECEMBER 16, 2008
I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. Our theory is that the key to long-term retention is creating an engagement loop where the reactivation rate exceeds the rate of fatigue. What do they get out of it?
www.rocketwatcher.com
NOVEMBER 8, 2010
For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. There are also other thing to think about. It all depends on what programs you are running and how you want to measure the overlap. April Amrita Reply 13.
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