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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR.

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3 Simple Ways to Empower Your Customers to Sell For You :: Small.

Duct Tape Marketing

I was speaking at a small event when an audience member came up and told me they had followed me for years, read my books and were really excited to meet me. 1) Let me introduce you I discovered the power of this first tactic quite by accident. Now that’s a happy customer! All rights reserved.

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52 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

This led me to realize there were two huge gaping holes in the industry, not just in terms of the way the industry served its customers – although undoubtedly this was a problem – but more importantly, inefficiencies and wastage that were always going to stop the private jet industry being accepted by a wider audience.

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Lean Startups aren't Cheap Startups

Steve Blank

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) Lean Startups aren’t Cheap Startups At an entrepreneurs panel last week questions from the audience made me realize that the phrase “Lean Startup” was [.] [.]

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5 Creative Ways to Use Text Messages in Marketing :: Small.

Duct Tape Marketing

TxtWire is another simple service that is very small business friendly Instant polling If you’ve ever attended a workshop or seminar that features polling hardware you know how cool it can be for a presenter to ask a question and then have the audience click their handheld controller to vote or make a choice. All rights reserved.

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Give Yourself Permission to Suck :: Small Business Marketing Blog from Duct Tape Marketing

Duct Tape Marketing

When I realized that in order to build the business I wanted to build I would to have to get up in front of audiences and speak, I just started to do it. Your ego has way of helping sometimes because I probably didn’t think some of my first works were as bad as they really were.) I had never done it before and I was very bad at it.

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When Free Becomes Free For All ? 5 Reasons Free Is Hurting Us All.

Duct Tape Marketing

Of course, the flip side is true as well–audiences have become pleasantly surprised when they actually get value from time spent reading or viewing. I think this creates an atmosphere where content producers can simply slap something together with little value because, “What are they going to do, ask for a refund?” All rights reserved.