Duct Tape Marketing

APRIL 28, 2011

Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. If a potential buyer can see how they too could operate your marketing system, even after you the owner is long gone, you’ll build value. All rights reserved.

Marketing 66

Marketing Valuation Differentiation Lead Generation 66

Duct Tape Marketing

JUNE 17, 2011

People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. View it in that light and perhaps some creative uses leap to mind. All rights reserved.

SMS 73

SMS Marketing Mobile Social Media 73

Duct Tape Marketing

MAY 27, 2011

Mobile intensifies the importance of inbound marketing (being found) and couples it with the need for ease of discovery (just the facts mam) I still get pushback from some small business marketers that can’t seem to get past the idea of spam text messages for lead generation as the sum game of mobile. All rights reserved.

Small Business 58

Small Business RSS Marketing Mobile 58

Duct Tape Marketing

MAY 10, 2011

This is a powerful mindset change that is highly effective in any targeted lead generating situation you can imagine. Related Posts: Are There Holes In Your Network? The key is to let a prospect see and experience how they could get what they want first and foremost by engaging in a conversation with you and your products.

Small Business 57

Small Business Marketing Engineer Social Media 57

Duct Tape Marketing

MAY 19, 2011

You’re not just bringing in leads, you’re nurturing them and building your reputation … and that’s the kind of lead generation that will keep paying off for months and years to come. Deliver a great recipe for your topic, and just like that killer marinara sauce on the back of the tomato can, it will get passed along.

Social Media 42

Social Media Email Small Business Programming 42

www.foliomag.com

JULY 31, 2012

Lead Generation. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2010 Eddie and Ozzie Awards Call for Entries OPEN! ADVERTISEMENT. ); ); ); Home » emedia and Technology. Advertising/Sales. Advertising Systems. Publication. Reader Service and Lead Generation. M&A and Finance.

Social Media 40

Social Media Rhode Island Media South Dakota 40

www.rocketwatcher.com

NOVEMBER 8, 2010

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). Oct, 2010 at 9:39 am A comment and a question. April Amrita Reply 13.

B2B 42

B2B Metrics Marketing Startup 42

Duct Tape Marketing

JUNE 23, 2011

The folks at Eloqua and JESS3 created a very useful infographic that helps visually illustrate this total body of work strategy and also sheds a light on the various marketing purposes of every type of content, and how to look at content creation from an operational viewpoint. Note: There have been some updates since I published th.

Small Business 70

Small Business Marketing Social Media RSS 70