Remove 2010 Remove B2C Remove Lead Generation Remove Net Present Value
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

To answer the second question and make sure you are building a profitable business, the key indicator to look at is the Customer LifeTime Value (CLTV). The CLTV is the net present value of the recurring profit streams of a given customer less the acquisition cost. ► 2010. (5). Happy New Year 2010!