Startup Professionals Musings

FEBRUARY 1, 2012

The same messaging rules that apply to classic public relations and branding apply to social media. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution. Producing weak, unfocused, or unhelpful content.

Social Media 233

Social Media Media Lead Generation Startup 233

Startup Professionals Musings

OCTOBER 4, 2010

The same messaging rules that apply to classic public relations and branding apply to social media. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution. Producing weak, unfocused, or unhelpful content.

Social Media 212

Social Media Media Startup Curation 212

Duct Tape Marketing

JUNE 3, 2011

While initial social media initiatives were focused primarily on building and engaging in organic ways, smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support. Note: There have been some updates since I published th. 5 Practical Tips for Gett. :

Small Business 62

Small Business PPC Social Media Public Relations 62

Duct Tape Marketing

APRIL 21, 2011

I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. The idea behind this graphic I call the Marketing Hourglass is that marketing is no longer a hunt and close business, it’s a be found, build trust, nurture, wow and refer business.

Marketing 69

Marketing RSS Social Media Lead Generation 69

www.foliomag.com

JULY 31, 2012

Lead Generation. 2010 Eddie and Ozzie Awards Call for Entries OPEN! It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Publication. Reader Service and Lead Generation. White Papers.

Social Media 40

Social Media Rhode Island Media South Dakota 40

www.rocketwatcher.com

NOVEMBER 8, 2010

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. conversion opportunities/leads – This can also be an indicator of how well your marketing materials and tactics are attracting the right types of prospects into your sales funnel. April Amrita Reply 13.

B2B 42

B2B Metrics Marketing Startup 42