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HOW TO: Build an App for Your Small Business

mashable.com

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. There are also tons of tools for creating your own microsites, Facebook apps, social networks, blogs and more. Image credits: Flickr, goincase.

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Daddy, What Does a Chief Technology Officer Do?

dontbesoanalytical.blogspot.com

The CTO should not manage developers. The head of development spends his or her time working to keep the development team on track against a set of product plans. Inside the development organization, this Director attends to staffing, training, workload and productivity metrics, budget, and scheduling.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. We don't have a great product yet.

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Finding Your Co-Founders

techcrunch.com

Fortunately, there are a number of examples of successful founding teams that met outside of school. Sean and Shawn from Napster met in an IRC channel. Cisco was a husband and wife team. Honestly assess your own strengths and weaknesses thoroughly. Chad and Steve from YouTube met while working at PayPal.