Both Sides of the Table

MAY 19, 2010

Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Competitors: Knewton.

Partner 240

Partner New York City Cofounder Syndicate 240

Steve Blank

DECEMBER 7, 2009

For our tech project (and likely others in our field) the value is in accurately predicting platforms and information channels in the next 6months-1 year. This is more challengine than it appears, and method of insulation is supporting varied input channels. This is the pivot, a crucial tactical maneuver for the lean startup [.]

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Silicon Valley Non-disclosure Agreement NDA Startup 225

Both Sides of the Table

MAY 7, 2018

In 2010 I didn’t know a single thing about LPs (the people who invest in VC funds). Research whom the partner knows both for an introduction as well as for back-channeling So now you know the firms and the partners. I figured I was wasting my time unless the LP was leaning in on my first meeting. No matter how tempting it is.

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LP San Francisco Minneapolis Partner 215

Steve Blank

OCTOBER 12, 2009

Intelligence As I leafed through the Cray sales material, a glossy magazine with the headline Cray Channels jumped out of the pile. Cray Channels was describing my market, applications and customers for me. Hmm… typical booth stuff…key chains, data sheets, pens… Until I got to the material from Cray. this article provided the answers.

Silicon Valley 147

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Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 259

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Startup Lessons Learned

DECEMBER 31, 2010

Thank you, 2010. I can't believe a whole year has passed since I wrote a blog post called " Towards a new entrepreneurship " laying out my priorities for 2010. My belief is that the lean startup is that theory. Lean Startup Meetups are now in more than 75 cities, with more than 12,000 combined members. Verdict: FAILURE.

Lean 153

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Steve Blank

APRIL 20, 2009

In contrast, spark gaps are broad-band radio “noise&# sources – the idea of discrete radio channels was impossible spark gaps because of this. I’ll stop channeling James Burke now. The Man Who Shot Liberty Valance I always had been curious about how Silicon Valley, a place I had lived and worked in, came to be.

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Steve Blank

OCTOBER 8, 2009

Marketing is Heard From Engineering was discussing how sophisticated the graphics portion of our computer should be, debating cost and time-to-market tradeoffs of arcane details such as double-buffering, 24 versus 32-bits of color, alpha channels, etc. Reply A Deadline « Two Sixes Blog , on May 16, 2010 at 12:34 pm Said: [.]

Silicon Valley 271

Silicon Valley RSS Customer Development California 271

Startup Lessons Learned

NOVEMBER 7, 2008

They would make commercials about a new book series, and then run the commercials at times when the TV rates were low (late night, UHF channels, etc) If they got enough orders, they then decided to print the series. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 22, 2008

Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May. Conference streaming, sponsors, discounted tickets.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

SEPTEMBER 7, 2008

One major theory that has influenced the way I think about processes comes from Lean Manufacturing , where they use these same techniques to build cars. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, But I am confident that many of these ideas still apply.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

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Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention. 12comments: Dougvs said.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

MARCH 19, 2009

I knew we were selling through a multi-level indirect sales channel. Market messages to indirect sales channels are just like that. As we found out when we interviewed our dealers, our sales department was using extra commission payments – called Spif’s – to incentivize the channel to move our product.) What did I learn so far?

Silicon Valley 185

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Steve Blank

JULY 16, 2009

Steve I have to tell you some bad news, I just showed our potential channel partners and customers a few completed pieces of the games we had. Reply Cognitive Biases, Positive Black Swan Events and Startups | Market By Numbers | San Diego | Marketing Help , on January 3, 2010 at 9:13 am Said: [.] They think the games stink.”

Silicon Valley 207

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Startup Lessons Learned

JANUARY 18, 2010

Lessons Learned by Eric Ries Monday, January 18, 2010 Case Study: Continuous deployment makes releases non-events The following is a case study of one entrepreneurs transition from a traditional development cycle to continuous deployment. Ive previously named his post Achieving Flow in a Lean Startup as one of my favorite blog posts of 2009.

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Continuous Deployment San Francisco Lean Wiki 151

Steve Blank

MAY 11, 2009

Since we had gotten out of the software business when we came out of Chapter 11 , and our sales channel didn’t know what to do with software, we licensed ReelTime to Adobe. Reply El efecto novedad « Ludosofía , on May 2, 2010 at 10:05 pm Said: [.] But you probably never heard of ReelTime. You may know it by its final name.

Video 164

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Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Dont chicken out and do a closed beta; get real customers in through real renewable channels. I do agree on the point of knowing how to channel that marketing pr into hard cash.

San Francisco 168

San Francisco PR Lean Early Stage 168

Steve Blank

JULY 2, 2009

You can be an Independent studio or do “work for hire&# (either a revenue share or buy-out model) - If you’re an independent studio you have a set of choices for distribution channel and marketing models. - We understood none of this. More detail in future posts. steve Twitted by altgate , on July 2, 2009 at 5:22 pm Said: [.]

Silicon Valley 120

Silicon Valley Technical Review RSS Software Review 120

Steve Blank

JULY 13, 2009

Given the lukewarm feedback we were getting from potential customers and channel buyers we should have dramatically dialed back the hype until the follow-on games could match it. The Customer Validation lesson of, “no formal launch until you have early sales validating the product and sales process&# was also born here.

Silicon Valley 122

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Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. The Lean Startup Intensive is tomorrow at Web 2.0. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. As the AppStore becomes increasingly saturated one of the goals of the socialDeck platform is to create an alternative distribution channel -- a way to drive installs of casual games outside of the AppStore oligopoly. The Lean Startup Intensive is tomorrow at Web 2.0.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

DECEMBER 14, 2009

A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? These concepts have important implications for any lean startup. These concepts have important implications for any lean startup. The Lean Startup Intensive is tomorrow at Web 2.0.

Customer 156

Customer San Francisco Viral Lean 156

Steve Blank

APRIL 2, 2009

press and use it to generate end user demand and then drive that demand into our sales channel. Reply SuperMac War Story 6: Building The Killer Team – Mission, Intent and Values « Steve Blank , on April 9, 2009 at 5:02 am Said: [.] The Potrero benchmark strategy was one component of this creating end user demand through PR.)

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. How does it differ on the web versus other channels? Did anything change about Value Proposition or Customers/Users or Channel? Direct channels, indirect channels, OEM.

Wiki 311

Wiki Lean Management Business Model 311

Startup Lessons Learned

APRIL 26, 2009

Its a key lean startup concept. We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. For example, I recently created a customer validation exercise around the Lean Startup Workshop. Expo SF (May.

Product Development 88

Product Development Developer San Francisco Product 88

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. In the tactics section, list your sales channels and describe how you will be selling your products.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

MARCH 19, 2020

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). As the recession wrapped up, they had to remind consumers of lean times. recession in 2009.”.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Expo SF (May.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Steve Blank

MAY 22, 2009

Reply steveblank , on May 22, 2009 at 2:39 pm Said: Morteza, The comments about “ignore this post&# were meant that if your sales channel is the web you rarely go to trade shows. You are correct all channels, web or otherwise, need to generate awareness and leads.

Silicon Valley 128

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blog.traindom.com

NOVEMBER 29, 2010

Traindom Traindom Customer Login Sign Up Affiliates Support Information Marketing Conversations 36 places where you can submit your startup for some coverage October 4th, 2010 § 45 Photo used under Creative Commons from theparadigmshifter So you have a new startup company and want some coverage. YouNoodle 33. Lovely Pages 34.

Technical Review 63

Technical Review Startup Software Review PR 63

Steve Blank

MAY 7, 2009

My two cents is that a business plan is the single place to collect your thinking about about your: business model, distribution channel, demand creation plan, financial assumptions, and customer and product development plan. I was simply confused about what a plan was for. Jon Reply Latest business plans news - That’s version ?

Business Plan 140

Business Plan Silicon Valley RSS Venture Capital 140

Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

MARCH 24, 2009

As notification channels get stuffed full of these messages, customers tune them out (or platforms have to put in place dramatic limits on access). the fatigue rate of customers in that notification channel 2. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Metrics 88

Metrics San Francisco Lean Viral 88

bizthoughts.mikelee.org

MARCH 8, 2012

link] # 4 hours ago Going #lean and testing with imagemaps, cuz concepts are cheap and code is expensive. # iPhone & iPad #distribution #ormaybemarketing # 19 hours ago @davemcclure Idea 2: Partner with someone with an established distribution channel, ie. 2 hours ago What wise & mature words. startupcto

Technical Cofounder 40

Technical Cofounder Cofounder Technical Review Software Review 40

Steve Blank

MAY 18, 2009

And they have channeled all this into whatever activity they could find outside of their home – sports, business, or …entrepreneurship. But a small percentage, whose brain chemistry and wiring is set for resilience, come out of this with a compulsive, relentless and tenacious drive to succeed.

Founder 297

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Startup Lessons Learned

MAY 25, 2021

Eren Bali arrived in Silicon Valley from Turkey in 2010 hoping to relaunch Udemy , his online education company. But yes, I migrated from Turkey to Silicon Valley in 2010 and started Udemy. That's one of the very, very early companies that I was talking to Lean Startup about. What was that, 2009, 2010? EB : Yeah.

Silicon Valley 60

Silicon Valley Turkey Los Angeles California 60