Steve Blank

MAY 26, 2009

Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. So the first heuristic is: do not assume the startup rules are the same for all vertical markets. Just for discussion, the markets I chose were: Web 2.0,

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Steve Blank

NOVEMBER 23, 2009

The Times Square Strategy discussion I had with Eric Ries , was still top of mind, so instead of my standard Customer Development lecture , I offered my thoughts on: the origin of Customer Development, where we are today, and where does Customer Development go, and how you can help get it there.

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Steve Blank

OCTOBER 19, 2009

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems.

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Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

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Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development 242

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Steve Blank

OCTOBER 8, 2009

If you don’t have facts or domain expertise to add, and your business card has the word(s) “marketing&# or “business development,&# realize you have brought no value to the table steve Michael Langford , on October 8, 2009 at 1:54 pm Said: The correct response is: Yes, I’m 24, but I learned manners by the time I was 9.

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Steve Blank

APRIL 10, 2009

Customer Development ) to help you quickly recognize and reverse any incorrect decisions. Customer Development) to help you quickly recognize and reverse any incorrect decisions.&# Reply Why Startups are Agile and Opportunistic -- Pivoting the Business Model , on April 14, 2010 at 6:32 am Said: [.]

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Steve Blank

MAY 1, 2009

The Customer Development talk can be seen here. That said I will be giving a Customer Development talk at TIECON , Saturday May 16th, 1:30 thanks for asking. steve Customer Development is Hard. Thanks to Dave McClure and Leonard Speiser for the opportunity to speak. It starts at ~40:30 in the video.

Customer Development 139

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Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

Steve Blank

NOVEMBER 12, 2009

The presentation didn’t have a single word about Lean Startups or Customer Development. Reply Dan Hodgins , on November 13, 2009 at 1:12 am Said: Hi Steve, Just listened to your “Retooling Early Stage Development&# for about the 10th time tonight as I was cleaning my room. Your results may vary.

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Steve Blank

NOVEMBER 9, 2009

PS1- I run a small software startup in Brazil and just found out about Customer Development and your blog (I’ve been reading and listening to everything I can get my hands on online, like Venturehacks and Ries’ blog). You can get away with effective behavior in a large company. Ideas anyone,? Conversion ideas?

Silicon Valley 324

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Steve Blank

MARCH 19, 2009

After talking to its resellers and customers I realized that SuperMac was the only company that could be described as “fifth in a group of three.” The assets were a series of products already developed and on the market or in the development pipeline. In essence it was a restart with a mixed bag of assets and liabilities.

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Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. See part one for the first time it happened. This time it was serious.

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Steve Blank

JUNE 11, 2009

However, you will be dealing with almost daily change, (new customer feedback/insights from a Customer Development process and technical roadblocks ,) as the company searches for a repeatable and scalable business model. This means you still need to have a resilient personality, and be agile. You’re not joining a big company.

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Steve Blank

OCTOBER 12, 2009

Ardent 3: Supercomputer Porn « Steve Blank steveblank.com/2009/10/12/ardent-3-supercomputer-porn – view page – cached + Customer Development Manifesto: The Path of Warriors and Winners (part 5) + Can You Trust Any VC’s Under 40? Reply links for 2009-10-13 « Blarney Fellow , on October 13, 2009 at 6:10 pm Said: [.]

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Steve Blank

APRIL 20, 2009

Berkeley Haas Business School was courageous enough to give me a forum teach the Customer Development Methodology. The Man Who Shot Liberty Valance I always had been curious about how Silicon Valley, a place I had lived and worked in, came to be. After I retired, Jerry Engel , director of the Lester Center on Entrepreneurship , at U.C.

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Steve Blank

FEBRUARY 23, 2009

I began to gain an appreciation of how world-class venture capitalists develop pattern recognition for these common types of problems. “Oh I was between my 7th and 8th and final startup; licking my wounds from Rocket Science, the company I had cratered as my first and last attempt as a startup CEO.

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Steve Blank

SEPTEMBER 24, 2009

New strategic direction in companies with loyal customers have different consequences then when you had no customers Acquiring new customers are a lot more expensive that converting existing ones. on July 9, 2010 at 12:50 pm Said: [.] Fire might be a strong word.

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Steve Blank

JULY 16, 2009

Was my response to stop development of the games? Customer Development There was nothing wrong about Rocket Science having a vision radically different than the conventional wisdom. Customer Development says having a vision, faith and a set of hypotheses are a normal part of the startup experience.

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Steve Blank

AUGUST 13, 2009

Customer Development/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. It’s what my textbook on Customer Development describes. I was an idiot. Berkeley and at Stanford.

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Steve Blank

SEPTEMBER 14, 2009

Venture Capitalists on your board developed the expertise to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits.

Silicon Valley 217

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Steve Blank

JUNE 25, 2009

They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors. The answer depends on your answer to two questions: which step in the Customer Development process are you on? Hiring a VP of Sales in customer discovery typically sets a startup back.

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Steve Blank

NOVEMBER 26, 2009

So no post today on entrepreneurship, Secret History of Silicon Valley, Customer Development, Lean Startups, etc. Our friends who run the state park surrounding our ranch will join all of us for Thanksgiving dinner. Just a reflection on my family and hopes for our children.

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Steve Blank

OCTOBER 5, 2009

Reply Karma in the Lean Startup Era , on January 28, 2010 at 5:26 pm Said: [.] Not a trivial job considering our computer was one of the first parallel architectures, and our compiler required specific knowledge of our [.] The cheapest way to get promotion is getting colleagues to [.]

North Carolina 125

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Steve Blank

JUNE 3, 2009

Reducing Risk – Simulation versus Customer Development If you remember the first part of this discussion, startups face two types of risk; invention risk and/or customer/market risk. The Customer Development Process I teach and write about is designed to do just that.

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Steve Blank

MAY 11, 2009

And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. The software was idiot proof. It was fun watching it happen.

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Steve Blank

APRIL 9, 2009

Reply steveblank , on October 10, 2009 at 10:59 am Said: Sales material developed by marketers who have never left the building is more often that not completely useless. steve Joshua , on January 5, 2010 at 3:19 pm Said: Fantastic entry, thanks very much Steve. on April 10, 2009 at 6:58 am Said: Amazing blog.

Silicon Valley 259

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Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

Vertical 122

Vertical Silicon Valley RSS Marketing 122

Steve Blank

JULY 20, 2009

Reply Hans , on June 15, 2010 at 7:10 pm Said: I have never experienced burnout, but I never knew it could influence your physical perception this much I work in the show business (I’m a life sound engineer) and got married 5 years ago. You created it and own it. The Chad poses a very good point.

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Steve Blank

JULY 2, 2009

Reply The failure of a promising developer – in slow motion | Control Pad , on July 29, 2009 at 12:49 pm Said: [.] Steve Blank warns us of Drinking the Kool-Aid. While an Entrepreneur-in-Residence (a sweet position by Steve’s standards) he experienced [.]

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Steve Blank

JUNE 29, 2009

Filed under: Customer Development , ESL , Technology | Tagged: Steve Blank , Entrepreneurs , ESL « Convergent Technologies: War Story 1 – Selling with Sports Scores A Wilderness of Mirrors » 17 Responses Michael F.

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Steve Blank

JULY 30, 2009

Unfortunately most startups learn this by going through the “Fire the first Sales VP&# drill: You start your company with a list of potential customers reading like a “who’s who&# of whatever vertical market you’re in (or the Fortune 1000 list.) Your board nods sagely at your target customer list.

Silicon Valley 131

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Steve Blank

JULY 13, 2009

Our VP of Business Development had no problems getting meetings and fund raising was easy. Not being able to hear negative customer input is an extremely bad idea. Out of the Ashes A few of the key tenets of Customer Development , came from the ashes. Which at this stage of the company was marketing and financing.

Silicon Valley 122

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Steve Blank

APRIL 2, 2009

Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. Then we were going to buy our competitors’ boards (think “secret shopper”) and compare them to ours. Getting B-52s through the Soviet Air Defense System Startup Ethics: Albatross or Essential?

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Steve Blank

MARCH 19, 2009

Home Books for Startups Secret History-Bibliography Steve Blank Startup Resources Steve Blank Entries RSS | Comments RSS Categories Air Force (9) Ardent (9) Big Companies versus Startups: Durant versus Sloan (29) California Coastal Commission (3) Conservation (2) Convergent Technologies (1) Customer Development (98) Customer Development Manifesto (..)

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Steve Blank

JUNE 15, 2009

Filed under: Customer Development , Family/Career , Technology | Tagged: Steve Blank , Entrepreneurs , Tips for Startups « Am I a Founder? The other thing it helps clarify is that even at work, it’s the relationships that matter most (collegues, customers, partners, etc). The Adventure of a Lifetime.

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