Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR.

Silicon Valley 269

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Hearpreneur

MARCH 15, 2019

Thanks to Brandy Runyan, Black Diamond PR Firm, LLC ! #2- Working a full-time (and demanding) job, a home, school and life, in general, was no easy feat, so I chose to leave my corporate job to an academic job. Thanks to Niesha Kennedy, Kennedy Robinson PR ! #12- 2- Develop world-class vehicles. Photo Credit: Dr. Geeta Fisker.

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crowdSPRING Blog

NOVEMBER 10, 2010

The next legal frontier: courts can demand access to your social content, even if marked private – [link]. State of App Industry 2010 (Report) – [link]. An in-depth look at misunderstanding gamification – [link]. 9 in 10 young adults trust advertising (aieee!) – [link]. Do agencies need labs? – [link].

Social Media 92

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Steve Blank

SEPTEMBER 3, 2009

Some think that hiring a PR agency, starting the buzz and getting coverage in hot blogs or on the cover of magazines at launch are objectives. You’ve built a sales organization and company that’s burning cash before you know if you have demand for your product or a repeatable and scalable sales model.

Customer Development 228

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Steve Blank

AUGUST 27, 2009

Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. Marketing develops a complete marketing communications plan, provides Sales with a full complement of support material, and starts the public relations bandwagon rolling. Marketing is at its peak.

Silicon Valley 269

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Steve Blank

MARCH 19, 2009

Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. I wanted to know if marketing was getting any bang-for-the-buck in spending its demand creation dollars. What did they think the leaders most important attributes were? What magazines did they read?

Silicon Valley 210

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Steve Blank

JULY 13, 2009

The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful.

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