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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. I couldn’t care less about those.

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30 Entrepreneurs Share Why They Started Their Business

Hearpreneur

#12- To help companies make money Photo Credit: Mark Lindquist Digital Air Strike is an award-winning automotive social media and digital engagement company that I started from my kitchen table in 2010 despite the ongoing recession. I will never hold back when there’s an opportunity to improve human lives.

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Twitter Link Roundup #60 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The next legal frontier: courts can demand access to your social content, even if marked private – [link]. State of App Industry 2010 (Report) – [link]. An in-depth look at misunderstanding gamification – [link]. 9 in 10 young adults trust advertising (aieee!) – [link]. Do agencies need labs? – [link].

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28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Working a full-time (and demanding) job, a home, school and life, in general, was no easy feat, so I chose to leave my corporate job to an academic job. I originally provided pro-bono public relations services to artists and non-profits due to my love for the community and the arts. #5- To live my life as a stay-at-home mom.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

You’ve built a sales organization and company that’s burning cash before you know if you have demand for your product or a repeatable and scalable sales model. To create this demand at first customer ship, marketing activities start early in the product development process. Build and they will come” is not a strategy, it’s a prayer.

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15 Entrepreneurs Discuss Why they Started Their Businesses

Hearpreneur

The around the clock high demands of breaking news, knowing every time a government official sneezes, and keeping up with every foreign leader (and their autocracies) can suck the life out of you. So now I’m the owner of Perfect Pitch Media Group, a media consulting and public relations firm.

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Lean Startups aren't Cheap Startups

Steve Blank

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. Reply Amit , on January 22, 2010 at 11:34 am Said: Great article!

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