From the Vault: 7 biases that can effect your decision making
crowdSPRING Blog
OCTOBER 12, 2015
EDITOR’S NOTE: We originally published this post back in 2010. In economic valuation, past cost can never be a factor for arriving at a value, and formulas such as NPV (net present value) will never take into account money which has already been spent. A great illustration of sunk cost?
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