Remove 2011 Remove Bankruptcy Remove CPA Remove Naming
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

I recently sat down with Matt Coffin , the founder of LowerMyBills, which sold for $400 million but was very nearly a bankruptcy only a few years early, and talked “startups.&#. Matt was one of my inspirations behind Launchpad LA (yes, we’re going to have a program in 2011 – news very, very soon).

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Maybe some of them remember our brand name and our products (Lord knows we are pimping ourselves aggressively on those brand pages) when it is time for them to make a purchase. This is easier if you go into Facebook Campaigns and click on the pencil next to the campaign and give cleaner names to your promoted posts campaigns.).

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