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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Checkout the detailed course description by clicking on the Curriculum tab.].

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The Best Books for Marketers (New and Old)

ConversionXL

You’ll get an inside look into some of the most successful marketing campaigns of all time. This post contains video, click to play]. The Lean Startup by Eric Ries (2011). This post contains video, click to play]. This post contains video, click to play]. Obviously Awesome by April Dunford (2019).

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How Call Tracking with Google Analytics Increases Your Profits

ConversionXL

Call tracking is a method of generating unique phone numbers to track the overall effectiveness of a campaign where the primary call to action involves your customer calling the business. For experienced Adwords advertisers, this won’t be a major revelation, but back in 2011 Google introduced an Ad Extension called “Click To Call.”

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Blending Paid Social with Organic Social :: Small Business.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

Video: What is SEO? Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. What Is SEL PRO? PRO Library. PRO How To. PRO Guides. Search Week Newsletter.

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Strategy Roundtable For Entrepreneurs: Top 10 Vertical and Social Web Trends For The Decade

ReadWriteStart

6, 2011 we hosted our 64th free One Million by One Million (1M/1M) strategy roundtable for entrepreneurs, and the first for this year. To begin with, today, I gave her a set of immediate action items, including starting a blog, a PPC campaign with some ideas on how to position her keywords, as well as some guidance on merchandising.

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. No eBay PPC ad or SEO listing showed up. Bonus Two: Video: Enhancing Brand Strength (and Avoiding Brand Destruction) via Social Media ]. "Timing I would use online and offline brand marketing campaigns to shore up my brand strength.

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