Both Sides of the Table

APRIL 19, 2011

Matt was one of my inspirations behind Launchpad LA (yes, we’re going to have a program in 2011 – news very, very soon). o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. To make PR big you need to find a way to “make news”.

Acquisition 304

Acquisition Warrant Customer Term Sheet 304

Occam's Razor

SEPTEMBER 24, 2012

I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). From that analysis, they could identify the incremental sales in country X compared to Y, Z and A. Facebook works. The case study seemed to contain a rookie mistake.

Metrics 165

Metrics Advertising Marketing Social Media 165

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales.

Equity 40

Equity Silicon Valley Cofounder PR 40