Excellent Analytics Tips #20: Measuring Digital "Brand Strength"
Occam's Razor
MAY 14, 2012
You can see that eBay (green) rose for a while but has been essentially flat. eBay's green line is very close the performance of the category (and you'll see that often at peaks in the shopping category queries, eBay actually does worse starting holiday season 2009). This is interesting. Amazon is an interesting example.
Let's personalize your content