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2011 May be the Year of the IPO for Social Media

Startup Professionals Musings

Usually a small company can sell about 20 percent of its stock in an IPO. Run some scenarios, including some very conservative ones, and see what going public is likely to yield. The timing of an IPO is driven heavily by the state of the economy in general and the stock market in particular, in concert with your profitability.

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Twitter Link Roundup #66 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Ten Crowdsourcing Trends for 2011 – [link]. Ten Crowdsourcing Trends for 2011 – [link]. Ten Crowdsourcing Trends for 2011 – [link]. Top 10 Blogs for Writers 2011- The Winners – [link]. Good rebuttal from Reed Hastings directed to people shorting Netflix stock – [link]. – [link].

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Can Netflix Recover from One off the Biggest Marketing Blunders of 2011?

Up and Running

As marketing experts look back at the best and worst of 2011’s branding campaigns, it is likely that Netflix—and a now notorious pair of its endeavors—will be resoundingly branded in the category of very worst. First the company went public with its idea to charge separate fees for its DVDs-by-mail and streaming video plans.

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Small Businesses Must Make Data Privacy a Priority

Duct Tape Marketing

Target not only spent $240 million to replace customers’ cards, but sales and the company’s stock price took a major hit from the resulting public fallout. Her passion is PR, and she holds professional accreditation from the Public Relations Society of America and the International Association of Business Communicators.

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My Very Initial Take on Empire Avenue

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. First off, what is it.

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Reliable Strategies To Help Your Business Handle a PR Crisis

crowdSPRING Blog

Although many business owners don’t refer to their communications as PR (public relations), their communications effectively serve as just that. PR is the way organizations, companies and individuals communicate with the public and media. The public outcry and negative publicity damaged Mylan in many ways.

PR 61
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The 4 Biggest Business Mistakes of All Time (and What You Can Learn From Them)

Up and Running

When Ford’s public relations manager, C. But that all changed when the company hired former Apple retail boss Ron Johnson to take over as CEO in November 2011. In 2012, JCPenney’s sales were down more than 20 percent and its stock price had plummeted 30 percent. ” It was less a question than a command.

Sales 126