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How to Build a Product Launch Strategy

ConversionXL

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Then, answer the questions you come up with in your product launch campaign.

Product 96
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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

For a software company whose success hinges on whether customers actually use the product , not having those 6 words severs the personal connection with the experience, and makes it feel like you’re using just another piece of software. Case Study 4 – 11% Increase For Mortgage Lead Generation. image source.

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A Primer to Setting Up Your Own Affiliate Marketing Program

ConversionXL

How other people have used affiliates, what are potential affiliates looking at when deciding on which products and services to promote, what software is out there, how to keep affiliates happy and much, much more. In fact, affiliates accounted for 57% of in-store purchases for that campaign. billion respectively) in 2013.

Affiliate 111
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Onboarding Emails: What Happens After They Subscribe?

conversionxl.com

Lead Generation. Website Reviews. Think about every lead magnet you ever signed up for. Of all of those free ebooks, courses & discount codes, how many of those companies did you ever actually become a customer of? But it was never “free months” that kept me from using the software. Email Marketing.

Email 67
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Microcopy: The Tiny Phrases With An Explosive Impact On Conversions

ConversionXL

For a software company whose success hinges on whether customers actually use the product , not having those 6 words severs the personal connection with the experience, and makes it feel like you’re using just another piece of software. Case Study 4 – 11% Increase For Mortgage Lead Generation. image source.

article thumbnail

Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

For a software company whose success hinges on whether customers actually use the product , not having those 6 words severs the personal connection with the experience, and makes it feel like you’re using just another piece of software. Case Study 4 – 11% Increase For Mortgage Lead Generation. image source.

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Can Microcopy Really Have A Huge Impact On Conversions?

ConversionXL

For a software company whose success hinges on whether customers actually use the product , not having those 6 words severs the personal connection with the experience, and makes it feel like you’re using just another piece of software. Case Study 4 – 11% Increase For Mortgage Lead Generation. image source.